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A call for the end to the 24-hour pitch follow-up

Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.


MDC Revenues, Profits Surge in Q2

MDC Partners reported revenue for the second quarter 2014 rose 10.5% to $317.7M, including organic growth of 7%, while net income soared nearly 68% to $16.5M. [[ This is a content summar...


5 mistakes every community manager makes

Reflecting on her first year in the job, a manager spills the beans on errors she made and what she will do in the future to avoid them.


4 types of social data worth mining

You've got a wealth of information about potential customers at your fingertips. Here's how to use it to your benefit.


Seminar, Conference, and Online Course Marketing Workshop Gets Results

Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clems...


In the social media age, customer service is PR

Call center gaffes by Comcast and DirecTV sparked huge coverage and angry responses on social media, illustrating the reach of reputational damage in the click-and-share era.


Greenpeace makes hay of Lego-Shell affiliation

Video uses 'Lego Movie' song 'Everything Is Awesome' to shine light on Shell's commitment to arctic drilling.


PR Links of the Day - 7-24-2014

PA For White House interviews, it's never just one-on-one(Washington Post)  Sports Toughest jobs in sports: Publicist for Alex Rodriguez(Yahoo)  Legal Ex-director...


Hedge Fund Buys Up IPG Shares

Activist hedge fund Elliott Management said in an SEC filing it has built up a 6.7% stake in Interpublic in a bid to "engage in a constructive dialog" with IPG's board "regarding steps to...


Plastic Surgeon Group Wants PR Work

The American Society for Dermatologic Surgery is looking for publicity and media relations work for the 5,800-member group. [[ This is a content summary only. Visit my website for full l...


FH Catches Schad

FleishmanHillard has recruited Dave Schad for the senior VP/general manager slot at its Minneapolis-St. Paul outlet. [[ This is a content summary only. Visit my website for full links, o...


Newsjacking: Traditional PR Tactic Gets Jacked Up

In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjack...


5 'mind-blowing' content lessons from clickbait

The undeniable truth is that clickbait, quite simply, gets clicks. Here are some key takeaways from the headline practices of the big clickbait sites.


Ruder Finn Releases Results of Survey on the Disconnect between Technology and Marketing

Ruder Finn, Inc., a leading global independent communications agency, released a report, in partnership with Brand Republic, studying the use of marketing technology in a digitally evolvi...


China's BlueFocus Buys into US

China PR giant BlueFocus Communications has moved to acquire a majority stake in San Francisco-based design, communications and digital firm Fuseproject, its first foray into the US. [[ ...


The Four Crucial Skills Every Blogger Needs to Develop

As a blogger, what should you focus on learning about? What skills do you need to work on? There are plenty of different skills involved in blogging, but for me at least, there are four r...


Media: Geithner Out of Time, Bizo Links with LinkedIn, Turner Upped to Slate EIC...

Geithner out of Time; Bizo links with LinkedIn; Turner upped to Slate EIC; Murray makes Fortune move... [[ This is a content summary only. Visit my website for full links, other content,...


Talking Points Podcast: The state of digital transformation – Episode 4, July 24, 2014

In this week’s fourth episode, Kevin and I talk about Altimeter’s recent State of Digital Transformation study, a Geoff LivingstonRead More


PR Veteran Dach to HHS

Leslie Dach, the Edelman, Wal-Mart and Clinton White House veteran, has been named to a new senior post at the Dept. of Health and Human Services to advise Secretary Sylvia Burwell. [[ T...


The future looks mobile for Facebook

Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in signif...


White House Snatches Purse for Media Post

Andrea Purse, VP of communications for the Center for American Progress, has moved to the White House as director of broadcast media. [[ This is a content summary only. Visit my website ...


Don’t just tell your company’s story; give customers their own story

People are far more likely to spread the word about your organization when they have a story to tell.


Will Obama Answer to a Forgotten America?

The Obama administration, the Neo-Cons, they've set the stage for "Russia to the rescue" in Europe. Maybe across the planet. The west's plan to isolate Russia, is as likely to backfire se...


Branson Reviews Tourism Marketing

Branson, Missouri, the Ozark Mountain entertainment mecca that draws millions of visitors each year, is reviewing its seven-figure tourism marketing account with an RFP process through Au...


The 3 elements of a sincere apology

We all make mistakes, but we don't all apologize for them. If your organization, executives or employees get in hot water, an apology with these three elements will get them out.